It appears that the Hilton heiress’s press troupe is at it again with their press blitz for her latest business, DreamCatchers. The company is touting that they’ve partnered with hair restoration company Hair Tech to provide “arguably the best hair extensions available.” We’re not so sure about that, but time will tell.

According to the Hair Tech (frames…yuk) website, DreamCatchers can be used for “years and years,” are made of “100% Virgin European Hair” use no “glue, waxes, weaves, or clips” and supposidly have a “unique application process” that is mysteriously different from all other hair extension companies.