NEW YORK, May 22 — Since launching in July of 2006, Pantene Beautiful Lengths has received more than 12,500 hair donations, and yesterday, thanks to the generosity of communities in Cincinnati and the greater Jackson area, nearly 1,200 additional ponytails were donated to the cause.

Launched in partnership with the Entertainment Industry Foundation (EIF), Pantene Beautiful Lengths is the first-of-its-kind charity campaign that encourages people to grow, cut and donate their healthy hair to make wigs for women who have lost their hair due to cancer treatment. The passion of two individuals resulted in unprecedented community uptake on behalf of the campaign.

It All Started with a Teacher …

Inspired by personal encounters with cancer, Maribeth Samyoa, a teacher at Seton High School, inspired 275 Seton students, staff, alumnae and friends to donate their ponytails in the largest single simultaneous cutting moment in the campaign’s history. Touched by the outpouring of support for the campaign, Charlotte Otto, Vice President, External Relations for Cincinnati- based Procter & Gamble, was on hand to thank the donors for their selfless act and to support her six-year-old granddaughter Jessica Perkins who joined Seton in making the kindest cut.

Meanwhile in Mississippi …

Nearly 700 miles from Cincinnati, in Jackson, Mississippi, men, women and children answered local television meteorologist Barbie Bassett’s challenge to join her on behalf of WLBT-TV (NBC) in donating 8 inches of hair on May 21st at the Mississippi Institute of Aesthetics, Nails, and Cosmetology. Nearly 900 ponytails were donated by men, women and children; fathers and sons; mothers and daughters. In fact, local Mayor Rosemary Aultman and First Lady of Mississippi Marsha Barbour were on hand to offer their support.

Enough ponytails were collected in these record-breaking events to create approximately 250 wigs to help women during the greatest fight of their lives.

“I am moved beyond words at the selfless acts of generosity in Mississippi, Ohio, and across the country,” commented Anthony Rose, Associate Director, Global Beauty External Relations yesterday. “Today we witnessed the power of individual passion to inspire entire communities to make the kindest cut of all. And we hope this act of kindness inspires others to make a difference by getting involved in Pantene Beautiful Lengths, and help change women’s lives during their moment of need.”

About the Program

Nearly 700,000 adult American women will be diagnosed with cancer this year alone, and with more than one in three women developing some form of cancer in her lifetime, this campaign touches mothers, daughters, sisters, wives and friends.* The effects of hair loss on these women is startling. One study revealed that 58 percent of women consider hair loss the worst side effect when undergoing chemotherapy; 8 percent are at risk of avoiding potentially life-saving treatment altogether because of their hair loss fear.** Pantene Beautiful Lengths was created with these women in mind.

Hair donations are transformed into high-quality, real-hair wigs by campaign partner HairUWear(R), the leading global producer of real-hair wigs and extensions. The wigs are then distributed at no cost through the American Cancer Society(R)’s national network of wig banks.

More information about Pantene Beautiful Lengths, including ways to get involved and donation requirements, is available at http://www.beautifullengths.com/.