Just out! Sally Beauty Supply is joining forces with Paris Hilton and her new hair extension line. This will be fun to watch. Most people have heard of Sally Beauty. If you haven’t, let me try to describe the company. Sally Beauty has been called the “Wal-Mart” of beauty supply. In fact, it’s possible that they have more stores than Wal-Mart does today.
Inevitably what’s happened to this publicly traded corporate giant is a disconnect with the “professional stylist”. Now their strategy is cheaper products marketed towards to the general public, which has done wonders for their bottom line.
Unfortunately with their sheer size, they’ve lost their ability to keep pace with the market trends. In the past, Sally Beauty has carried a number of different hair extension lines that have gained a reputation for being “cheap quality”.
A few of those brands are Satin Strands, Euronext, Sassy and Vienna. Even though Sally has tried to break into the Caucasian market, still today an overwhelmingly majority of their hair is sold to the ethnic market. They recently introduced a strand by strand knock-off method.
Again because of the “Wal-Mart” image, this hair has not made it into the professional salon. After spending some time online reading reviews, I’ve learned the hair tangles because it is not, what the industry calls, “remy”. There are rumors that Sally has attempted, on numerous occasions, to get into the “remy” market. Unfortunately because of Sally’s size and the decreasing world supply of remy human hair, they just can’t get a steady supply at a low cost.
High quality human hair has become a commodity that changes price on a daily basis. As demand goes up and supply goes down, price also goes up. In turn, the more Sally tries to buy, the higher their price goes. This brings me back to the topic of this article. In the end, Sally had to go with a synthetic hair instead of a human hair.
By partnering with Paris Hilton, Sally Beauty is attempting to regain some of that “cool” factor. The Paris Hilton hair extensions are again a too little too late attempt to knock-off and compete with Hair U Wear’s Jessica Simpson hair extension line.
Yonkers, NY Pink ribbons have become the new symbols for breast cancer awareness across the globe. Creative ribbons, bracelets, mugs and candies have all been accessorized for you to show your special support for finding a cure to this challenge. We all need to join together to raise more funds in the hopes of finding a cure for breast cancer through research. Now you can really celebrate your support with SO.CAP.USA Hair Extension’s new Pink Hair For Hope program. By donating $10 or more to The National Breast Cancer Foundation this fall, you will be able to receive a professional pink hair extension graft at participating salons all across North America.
“Participation in this second annual Pink Hair For Hope campaign is a fashionable way to show your personal support for such a serious international cause,” notes Ron Cardillo, president of SO.CAP.USA Hair Extensions, headquartered in Yonkers, NY.
Everyone Needs To Wear Pink Hair For Hope!
The special pink hair extension graft will help you share your unifying bond with women who have been touched by the ill-effects of breast cancer. This professional salon SO.CAP. USA pink hair extension attaches to your natural hair very close to the scalp, leaving an almost invisible bond. It will be bonded to your hair using 100% keratin, the same protein that makes up our own natural hair. So, there is virtually no damage to your natural hair once this fashionable pink hair extension is removed.
Join The Fight Against Breast Cancer with Pink Hair! According to the American Cancer Society, more than 212,000 new cases of breast cancer were diagnosed in the USA in 2006, adding to the 2.3 million women in the U.S.A. with a history of breast cancer. Excluding non-melanoma skin cancer, breast cancer is the most common cancer among women, affecting nearly 1 in 8 women during their lifetime. While death rates are declining, and significant advances are occurring every year, the need for further improvement in detection and advances in treatment remains a top priority in the fight against breast cancer.
Today, the SO.CAP. USA Hair Extensions Company is respected as the top professional salon hair extension company in the world. The North American branch of the SO.CAP.USA Hair Extensions Company is headquartered in Yonkers, New York, with several dozen regional offices around the country. They have been regularly featured in many professional beauty trade and consumer publications around the world. Today, professional hair extensions can help you safely add more than just length with creative new haircolor, highlights, volume and texture.
Celebrate Your Fantasies With Fashion! It’s time to show your support as we all work together to find solutions through increased breast cancer awareness and research. This is a very creative opportunity to wear either subtle or bold accents with pink hair! It’s so fun and flirtatious, that you may want to get 5 or 10 pink hair extensions. To find a SO.CAP.USA Hair Extensions ‘Pink Hair For Hope’ participating salon near you, a free hair extension consultation or for more information about SO.CAP.USA Hair Extensions, call Ms. Lisa Brown at 914-423-6545 or 877-855-4247. Visit them on the web at www.PinkHairForHope.com or www.SOCAPUSA.com.
CINCINNATI, July 19, 2007 /PRNewswire/ — Two-time Academy Award-winner Hilary Swank announced today that she has committed to grow, cut and share her long hair with Pantene Beautiful Lengths. This incredibly personal donation will be part of a year-long association between leading actress Swank and Pantene’s unique charitable campaign. In her new role, Swank will
star in a Pantene Beautiful Lengths print public service announcement (PSA) and encourage people across the US and Canada to follow her example.
Pantene is a brand that knows the importance of healthy, beautiful hair, and the impact that it has on a women’s sense of self. That’s why, one year ago, Pantene partnered with the Entertainment Industry Foundation(TM) (EIF) to create Pantene Beautiful Lengths, a campaign that inspires people to grow, cut and donate their healthy hair to make free real-hair wigs for women who have lost their hair due to cancer treatment.
(via Reuters) Cultures collide at a beauty pageant in La Paz Bolivia as the pageant winner was dethroned after it was discovered she was wearing “false plaits” or hair extension braids.
According to Reuters, the Miss Cholita Pacena pageant, held in the Andean city of La Paz late Friday, seeks to instill pride in indigenous women who choose to wear the traditional dress of wide skirt, bowler hat and long plaited hair.
But doubts over whether the winner was a genuine Cholita Pacena — the name for Indian women from La Paz — led judges to strip her of her victor’s sash and call for a rerun, said pageant organizer Walter Gomez from La Paz’s city government.
The judges “disqualified the winner because they realized she didn’t have plaits, that the plaits she had were false,” he told Reuters. “Having short hair means they don’t live like Cholitas.”
Friday’s contest was a far cry from the mainstream beauty contests that are popular in Bolivia, in which the South American nation’s indigenous majority are under-represented.
Not a bikini in sight, the toughest test for the 14 contestants was making a speech in the native Aymara language to prove their Cholita credentials.
It is not the first time scandal has hit the pageant. In 2004, the winner caused a stir after her coronation by saying she did not normally wear traditional dress.
It appears that the Hilton heiress’s press troupe is at it again with their press blitz for her latest business, DreamCatchers. The company is touting that they’ve partnered with hair restoration company Hair Tech to provide “arguably the best hair extensions available.” We’re not so sure about that, but time will tell.
According to the Hair Tech (frames…yuk) website, DreamCatchers can be used for “years and years,” are made of “100% Virgin European Hair” use no “glue, waxes, weaves, or clips” and supposidly have a “unique application process” that is mysteriously different from all other hair extension companies.
The Rapunzel solution; Younger women turning to hair extensions to add fullness, length, dazzle to ‘dos
By Lauren La Rose / The Canadian Press
It was a milestone event in Gina Sanelli’s life and she was ready to spice up her look for the occasion – so she decided to lead with her head.
“It was my high school graduation and my hair was a little shorter and I just kind of wanted something nice and long, just kind of a different look for my ceremony,” said Sanelli, 19.
She picked up a couple of bundles of hair extensions for about $50 apiece. A friend at the salon where she worked took between 45 minutes to an hour to glue in the extensions.
“It kind of feels a little weird when you first have them on because your hair feels a lot thicker, you’ve got something just kind of at your scalp, but you get used to it,” she said. “It feels natural after.”
FLhair Xtensions press release:
FLhair™ Xtensions announces the first fully assembled micro-cylinder technique, with Remy Human Hair Strands in various colors, lengths and textures. Richard Gizzi, VP of Marketing and Sales says, “Finally a hair extension method free of any glues, heat or chemicals, that is an affordable, dependable common sense approach to extending hair.
FLhair™ Xtensions has been working directly with our hair suppliers for over 40 years, we are not a new company just jumping into the hair extension trend.
DreamCatchers Hair Extensions paid homage to their namesake, Paris Hilton, recently as a company van was seen entering the gates of the Hilton estate. According to a dream catchers receptionist the heiress recently had
“Full length, 20 inches of extensions….blonde, of course.” But who can blame the 26 year old changed star? Despite what you may think (or not think) of the superstar, we all want to look our best and considering hair extensions are all the rage – why not have them put in after 3 weeks in the slammer.
Last night Paris was interviewed on Larry King Live, and read excerpts from notes she had written while behind bars. While it’s hard to say whether or not she’ll be able to stick to her apparent paradigm shift, the pop icon seemed humbled and much of what she had to say, although sometimes cliche, seemed to emanate from a side of Paris Hilton not exposed by the paparazzi. Here’s to hoping Paris can live out her new dream and catch a few falling stars in the process…aka Britney and Lindsey.
Her cloistered stay in a Los Angeles mansion will be brief.
Inevitably, Paris Hilton would speak about life after jail and she’s expected to do just that later Wednesday during an interview on CNN’s “Larry King Live.”
The hotel heiress and notorious party girl walked out of the Century Regional Detention Facility early Tuesday and was immediately driven to her grandparents’ home in fashionable Holmby Hills. She remained inside throughout the day.
Read the full associated press article here.
This question is the same for consumers the world over, regardless of industry. There are a given number of “players,” or companies, marketing their products to you, and not a whole lot of objective information that truly informs your purchase. Usually we buy, try, love/return. In the technology sector there is quite a bit of information about consumer products, as more often than not they qualify as substantial investments: An HDTV, a Digital Camera, a printer, etc. But what about hair?
Hair companies, and by extension the hair/beauty industry, offer thousands of products to consumers. In our niche world of hair extensions there are a dozen or so readily available hair extension types. Some are good, others are better and some just shouldn’t be on the market. It’s our hope that over the coming weeks and months we can help point you in the right direction.